Hechenbichler shapes the future of agriculture with biostimulants
Tyrolean company brings international experts to Innsbruck for the 14th AMALGEROL Conference
“The world and the market are changing dynamically. Our response: growth and an even stronger focus on biostimulants,” said Hechenbichler CEO Hanspeter Hueter in his opening speech to around 80 participants from all over the world. “Biostims, like our flagship product AMALGEROL, are no longer a niche topic – they are rapidly becoming a decisive factor for the future of agriculture. With our tradition, our knowledge, and our partners, we are ready to actively shape this transformation.”
Growing demands for sustainability, resource efficiency, and productivity call for new agricultural solutions worldwide. This is precisely where biostimulants come into play, Hueter explained: “They promote plant growth, enhance resilience against stress factors, and improve nutrient efficiency – all in a natural way.”
The Tyrolean company Hechenbichler, headquartered in Innsbruck, has been a pioneer in the development of biostims for decades. With its success product AMALGEROL, the company is represented in over 30 countries and continues to set new benchmarks – most recently with the EU certification of AMALGEROL as an officially recognized biostimulant for field crops.
During the three-day conference, attention was directed toward the future of both the market and the company. Hueter explained the conference motto: “Biostims. Our path forward.” – “It is a clear commitment to this growth market and our promise to advance it – as a business and as communicators.” Accordingly, Hechenbichler’s portfolio will expand in the coming years with additional product groups in the biostimulant segment as well as new formulations for specific applications.
Highlights of the 14th AMALGEROL Conference
This year’s AMALGEROL Conference offered a diverse program of inspiring presentations and lively discussions. The focus was on new scientific findings, remarkable AMALGEROL success stories from around the world, and exclusive insights into market developments and future trends in the biostimulant sector.
A special highlight was the keynote by Univ.-Prof. DDr. Martin Grassberger, physician, biologist, and Professor of Environmental Medicine at Sigmund Freud Private University Vienna. As an expert on the interconnections between environment, health, and biological systems, he vividly demonstrated how closely microbial life, soil fertility, and human health are interlinked – and how much potential lies in a holistic, regenerative approach to agriculture.
A striking quote from another presentation summarized the shared challenge: “Nature is not only more complex than we think – it is more complex than we can think.” This insight captured the spirit of the event: the understanding that true progress in agriculture can only be achieved in respectful dialogue with nature, grounded in research, experience, and partnership.
Hechenbichler clearly positions itself as a reliable communicator and facilitator – bridging science, practice, and market – and, together with its partners, actively shaping the future of biostimulants.
About Biostimulants
Biostims are innovative preparations that naturally enhance plant growth, increase resistance to stress factors such as drought or heat, and improve nutrient efficiency. Unlike fertilizers or pesticides, biostimulants do not act directly on soil or pests but instead activate biological processes within the plant and soil. They are considered a key technology for sustainable, resource-efficient, and productive agriculture – and represent a rapidly growing market with enormous potential.
About Hechenbichler
Hechenbichler is one of the leading companies in the field of biostims and actively contributes to shaping the agriculture of tomorrow. For more than 75 years, the Tyrolean company has been developing products that improve soil quality, strengthen plants, and support animal health – tested and proven in over 30 countries worldwide. Production takes place within the EU under the highest quality and environmental standards. Customers value the efficiency of the products as well as the technical expertise and personal support that come with them.
About AMALGEROL
AMALGEROL is Hechenbichler’s flagship product in the biostims segment – tested, refined, and continuously developed over decades. As an EU-certified biostimulant, AMALGEROL stands for natural efficacy, reliability, and progress. The experience and know-how gained from AMALGEROL form the foundation for new product lines and application areas currently under development at Hechenbichler. The success story continues: Biostims. Our path forward.
Contact information
Marco Neher, M.A., MBA
+43 664 9982134
marco.neher@hechenbichler.com
