Hechenbichler strengthens its presence in the German market
Hechenbichler GmbH is further expanding its presence in Germany. The background is the increasing climatic pressure on agriculture as well as the growing importance of biostimulants for resilient and productive cropping systems. Heat, drought and prolonged stress periods are also becoming more frequent and intense in Germany. As a result, agriculture, advisory services and agricultural trade increasingly require solutions that help plants and soils cope more effectively with challenging conditions.
“Our ambition is to bring Hechenbichler’s many years of experience from more than 40 countries even more strongly into the German market – especially our expertise from agricultural regions where high temperatures, water scarcity and extreme weather conditions have been part of everyday farming for many years,” explains Dr. Hanspeter Hueter, Managing Director of Hechenbichler GmbH. “Our international experience shows that climate stress is no longer an exception, but an agricultural reality that must be addressed. AMALGEROL can play a key role here by making plants more resilient and helping to safeguard yield and quality under difficult conditions.”
With Jochen Schellenberger as the new Sales Director Germany, Hechenbichler is strengthening its cooperation with distribution partners, agricultural advisors and other stakeholders in the agricultural sector. The aim is to further improve market support, communicate technical expertise more effectively and work together with partners to develop practical solutions for different crops and regions.
“Pesticides work against pests. Fertilizers work against nutrient deficiency. AMALGEROL works against stress. This is exactly the kind of additional support we will offer in the German market. With our established and proven biostimulants, we can provide answers to new challenges in agriculture, help safeguard yields and contribute to food security,” says Jochen Schellenberger, Sales Director Germany at Hechenbichler.
The AMALGEROL product family is used worldwide to activate natural protective mechanisms against stress in plants and soils and to improve the efficiency of water and nutrient use within the overall system. In addition to the multi-component biostimulant AMALGEROL ESSENCE, Hechenbichler also offers specialist solutions for specific stress factors, for example UV stress with AMALGEROL SUN, as well as targeted support during early germination and growth stages with AMALGEROL SEED and AMALGEROL STARTER.
About Biostimulants
Biostims are innovative preparations that naturally enhance plant growth, increase resistance to stress factors such as drought or heat, and improve nutrient efficiency. Unlike fertilizers or pesticides, biostimulants do not act directly on soil or pests but instead activate biological processes within the plant and soil. They are considered a key technology for sustainable, resource-efficient, and productive agriculture – and represent a rapidly growing market with enormous potential.
About Hechenbichler
Hechenbichler is one of the leading companies in the field of biostims and actively contributes to shaping the agriculture of tomorrow. For more than 75 years, the Tyrolean company has been developing products that improve soil quality, strengthen plants, and support animal health – tested and proven in over 40 countries worldwide. Production takes place within the EU under the highest quality and environmental standards. Customers value the efficiency of the products as well as the technical expertise and personal support that come with them.
About AMALGEROL
AMALGEROL is Hechenbichler’s flagship product in the biostims segment – tested, refined, and continuously developed over decades. As an EU-certified biostimulant, AMALGEROL stands for natural efficacy, reliability, and progress. The experience and know-how gained from AMALGEROL form the foundation for new product lines and application areas currently under development at Hechenbichler. The success story continues: Biostims. Our path forward.
More information:
hechenbichler.com
Contact information
Marco Neher, M.A., MBA
+43 664 9982134
marco.neher@hechenbichler.com